The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing
The smart Trick of Johnnie Walker Blue Label Ultra That No One is Discussing
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This is the globally allotted launch produced from scarce stocks, which include whisky from ghost distilleries which are not in operation. A lot less than 888 bottles were produced around the globe.
This new, light-weight bottle is actually a issue of exquisite beauty; but more importantly, it demonstrates what is feasible In relation to lightweighting glass. We will go on making use of these learnings throughout our range, getting extra progressive strides as we look to the way forward for Scotch.”
Diageo’s experimented with sustainable packaging ahead of—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the idea of your spear for glass—specifically for providers wishing to market in Europe.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a examination-and-understand design, coming up with and Checking out without having limitation and imagining what the future of light-weight luxury packaging could bring.
Our DRINKiQ programme aims to boost the 'collective drink IQ' by growing general public consciousness of the consequences of alcohol and supporting responsible drinking.
From peaty whisky to fruity whisky, lean on our expert insights to discover the entire variety and character of different whisky flavours.
Along with exterior glass makers, the brand rethought all areas of how the bottle is created, made and transported: from hand-blowing the glass, to employing a teardrop form which, for the first time at any time, meant reforming the long-lasting Johnnie Walker square bottle.
Johnnie Walker Blue Label Ultra would be the manufacturer’s lightest 70cl Scotch whisky glass bottle up to now and also to the ideal of the brand’s information and exploration, the planet’s lightest 70cl Scotch whisky glass bottle2 . The look will take bold strides and dares to experiment that has a recognised paradigm of luxurious.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is often a glimpse into the future of sustainable luxurious spirits packaging
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Diageo has stated which the “Earlier claimed ‘lightest bodyweight scotch whisky bottle’ was introduced by a British isles retailer and weighed all over 298 grams.”
With much less than 888 bottles produced globally, Every bottle is independently numbered and offered in the luxury collector’s scenario.
Reported prepare aims to decrease the weight of glass in Johnnie Walker packaging. This should have a immediate effect on the carbon emissions of Johnnie Walker packaging, each in terms of output and transportation.
Skilled whisky tasting takes practice. Use our do's and don'ts to demystify the working experience and enjoy your drams in an entire new way.
This can be a one particular-off bottle for now illustrating the artwork of the johnnie walker blue label ultra probable, being a design and style experiment and redefining light-weight as luxury. We're going to carry on to apply these learnings across the broader Diageo assortment.
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Because the time of its founder, John Walker, those who blend its whiskies have pursued flavour and excellent above all else.